Packaging design is the process of creating the visual appearance and physical packaging of a product. It involves both the aesthetic and functional aspects of the package, such as the shape, color, graphics, typography, materials, and overall structure. The goal of packaging design is to attract and engage customers, communicate the brand’s values and message, and protect the product during transportation and storage.

Good packaging design can enhance the customer experience, build brand recognition and loyalty, and increase sales. To create effective packaging design, designers need to understand the target audience, the product’s features and benefits, the market trends, and the packaging regulations and sustainability issues.